Predrag Paunovic is a multidisciplinary designer working in various fields of visual communications… An artist and a hard worker at the same time, he can implement multilevel projects independently. In addition to graphic design, he does animation, photography, UI, illustration, sound and AV production. As a team creative / art director and designer, or well as an independent author, he has independently realized many reference projects in different social and industry fields, such as: food & drink industry, energy, medicine, tobacco, IT, electronics, finance, real estate, TV, culture, publishing, entertainment. He has won 20+ invitational competitions and received several international awards and recognitions. He taught for 10 years, practical classes in Graphic Design course to students of Belgrade Polytechnic. Since 2024, he is a Docent for the art field “Communication Design” at the Design Department of the Faculty of Contemporary Arts in Belgrade.
SUMMARY
10 years of professional design education
10 years of teaching in higher education
20+ years of professional design experience
20+ invited competitions – 1st prizes and realization
20+ building identity and developing new brands
200+ realized commercial design projects
AREAS OF EXPERTISE
Creative / art direction
Visual identity / communication
Branding strategy / design / services
Advertisng campaigns development
Graphic design / communication
Motion graphic design
Web / interaction design
EDUCATION
2000 – 2003 Magister of Applied Arts / Faculty of Applied Arts, Belgrade
1993 – 1997 Graduate Graphic Designer / Faculty of Arts, Pristina
1986 – 1990 Graphics Design Technician / Art School, Nis
1980 – 1985 Music Performer / Music School, Vranje
EXPERIENCE
2024 – ____ Docent, Design Department / Faculty of Contemporary Arts, Belgrade
2012 – ____ Creative Art director / Creative studio, Various agencies and clients
2009 – 2018 Lecturer in practical classes / Belgrade Polytechnic College
2004 – 2009 Creative and Art director / Altius, Advertising agency
2003 – 2004 Art director and Graphic designer / Altius, Marketing agency
2000 – 2003 Graphic designer / Freelancer, Various agencies and clientss
BRANDS & CLIENTS ( selection )
Samsung, Apple, Philips, Asus, Elektro Maribor, Dravske elektrane,
Kandit, Pomurske mlekarne, Košaki, UWE, Hofer, Milfina, Heineken,
Rotary Club, Monus, Eurosalon, Altis, Pitura, Invej, Human Rights,
Audi, Porsche MB, Renault, Domina Grand Media, Nova KBM
INVITED COMPETITIONS ( 1st prizes & realizations )
2023 Beopanax Pharmacy, Sign, Logo, Bandbook / Beopanax, Serbia
2023 Beopanax Company, Sign, Logo, Bandbook / Beopanax, Serbia
2023 SpeakENGo!, Naming, Logo, Visual identity / Speakengo, USA
2021 Šarac, Sign, Logo, Graphic Standard / Farma Janićijević, Serbia
2014 Chip Up Poker, Sign, Logo, User interface / Mezheritsky Jr, USA
2011 Fruit yogurt, Packaging design / Pomurske mlekarne, Slovenia
2010 Monus Exclusive Series, Luxury Catalog Design / Invej AD, Serbia
2009 Energy for me!, Annual Report Design / Elektro Maribor, Slovenia
2006 - 2009 Košaki, Sign, Logo, Brandbook, Total branding / Košaki, Slovenia
2008 Energy for me!, Annual Report Design / Elektro Maribor, Slovenia
2005 - 2008 PeTV, Sign, Logo, Visual Identity, TV credits / PeTV, Slovenia
2007 Research Catalog, Sign, Logo, Identity / IRP Maribor, Slovenia
2004 - 2007 Altius, Sign, Logo, Brandbook, Total branding / Altius, Slovenia
2006 Initiate the Idea, Sign, Logo, Total branding / IRP Maribor, Slovenia
2003 - 2006 Pronutri, Sign, Logo, Total Branding / Pomurske mlekarne, Slovenia
2006 Dodoma, Sign, Logo, Brandbook, Total branding / Dodoma, Slovenia
2003 - 2005 DEM, Sign, Logo, Brandbook, Branding / Dravske Elektrane, Slovenia
2005 Kan Rings, Logo, Visual Identity, Packaging design / Kandit, Croatia
2005 Kan Pearls, Logo, Visual Identity, Packaging design / Kandit, Croatia
2001 Eurosalon Monza, Office Furniture Catalog Design / Eurosalon, Serbia
PUBLIC WORLD COMPETITIONS
2023 Fanky, Author’s Film Music, Best Ecological Film / Vrmdza Film Festival, Serbia
2021 Classics, Author’s Film Music, Best Original Music / Vrmdza Film Festival, Serbia
2011 Equal, Logo design, Top 100 Finalists / Human Rights Logo Competition, Germany
2004 Palm Lines, Author’s Animated Film, Special award / Martovski Festival, Serbia
2000 Milkyway, Packaging design, Top 100 Finalists / Heineken Contest, Netherlands
OTHER MAJOR PROJECTS ( selection )
2024 Human anatomy, University textbook Design / Dr S. Marinković, Serbia
2021 Inspired by Nature, Visual identity, Advertising campaign / Pitura, Serbia
2017 Animated Graphic Design, Subject, Curriculum / Belgrade Polytechnic
2014 Banjska, Visual identity, Advertising campaign / Office for KIM, Serbia
2014 CBT, Corporate and Advertising TV campaign / Moskomerc, Serbia
2013 Samsung days, Advertising TV commercials / Moskomerc, Serbia
2013 Protect ON, Sign, Logo, Identity, User interface / QSP Solitions, Serbia
2013 Estinena, Sign, Logotype, Stationery, Visual identity / Estinena, Serbia
2012 Čujemo se?, Visual identity, Advertising campaign / OK radio, Serbia
2010 Process, Logo, Visual dentity, Advertising TV ads / Process, Slovenia
2009 Brain function, University Textbook Design / Dr S. Marinković, Serbia
2008 Mifina Tea Butter,, Photo illustration, Packaging Design / Petlja, Slovenia
2006 Rotarian vintage, Logo, Visual identity, TV ads / Rotary club, Slovenia
2005 Fusio Gea Max, Visual identity, TV ads / Elektromaterial, Slovenia
2005 Cork 2006, Illustration, Visual dentity, TV ads / Kibla MMC, Slovenia
2004 KBM Infond, Visual identity, Advertising campaign / KBM Bank, Slovenia
2003 Fruit compote, Photo illustration, Packaging design / Petlja, Slovenia
2003 Eurosalon Exclusive, Furniture Catalog Design / Eurosalon, Serbia
2002 Eurosalon Basic, Furniture Catalog Design / Eurosalon, Serbia
2001 Philips & Varta Energy, Battery Brochure Design / Palmax, Serbia
SKILLS ( main )
Creative / Art direction
Graphic design / communication
Motion graphic design
Web / UI design
SKILLS ( support )
Photography / photo editing
Video editing / production
Audio design / production
Illustration, caligraphy, DTP
TOOLS
Design / CorelDraw, Photoshop
Photography / Photomatix, Camera Raw
Animation / Premiere, After Effects
Sound / Sond Forge, Acid Pro
Born in 1971 in Vranje, a town in the South of Yugoslavia. He grew up with quality movies, music and books. He has successfully balanced the synergy of inherited southern temperament and developed emotional intelligence. He is inspired with travelling and meeting new cultures. Currently living and working in Belgrade, with support of his family.